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Test bank Strategic Market Management 10th Edition David A. Aaker

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Test bank Strategic Market Management 10th Edition David A. Aaker

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.

Product Test bank Strategic Market Management 10th Edition David A. Aaker details :

Completely revised and updated, David Aaker’s best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making.

The 10th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Format Paperback | 336 pages
Publication date 23 Oct 2013
Publisher John Wiley & Sons Inc
Publication City/Country New York, United States
Language English
Edition statement 10th Revised ed.
ISBN10 1118582861
ISBN13 9781118582862
Bestsellers rank 843,434

Table of contents for Test bank Strategic Market Management 10th Edition David A. Aaker :

Chapter 1 – Strategic Market Management: An Overview
Chapter 2 – External and Customer Analysis
Chapter 3 – Competitor Analysis
Chapter 4 – Market/Submarket Analysis
Chapter 5 – Environmental Analysis and Strategic Uncertainty
Chapter 6- Internal Analysis
Chapter 7 – Creating Advantage, Synergy, and Strategic Philosophies
Chapter 8 – Alternative Value Propositions
Chapter 9—Building and Managing Brand Equity
Chapter 10—Toward a Strong Brand Relationship
Chapter 11—Energizing the Business
Chapter 12—Leveraging the Business
Chapter 13—Creating New Business
Chapter 14 – Global Strategies
Chapter 15—Setting Priorities for Businesses and Brands—The Exit, Milk, and Consolidate Options

Test bank for Strategic Market Management 10th Edition made by  David A. Aaker.

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